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1 advertising research
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising research
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2 advertising research
рекл. рекламное исследование (исследование, проводимое с целью разработки эффективной рекламной кампании, а также для оценки качества проведенной рекламной кампании; включает определение и изучение целевой аудитории, определение целесообразности затрат на рекламу, предтестирование рекламы, посттестирование рекламы и т. д.)See:copy research, recall research, Advertising Research Foundation, marketing research, Advertising Research Foundation, copy testing, advertising pretest, advertising posttest* * * -
3 advertising research
Mktgresearch carried out before or after advertising to ensure or test its effectiveness -
4 advertising research
Большой англо-русский и русско-английский словарь > advertising research
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5 advertising research
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6 Advertising Research
Método a través del cual una empresa examina la publicidad que está realizando o que va a realizar. Hay métodos tanto para la publicidad impresa como para la destinada a radio y televisiónEnglish-spanish dictionary of marketing > Advertising Research
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7 Advertising research
بحوث الإعلان -
8 advertising research
n.Werbeforschung f. -
9 advertising research
• рекламно проучванеEnglish-Bulgarian polytechnical dictionary > advertising research
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10 advertising research
English-russian dctionary of contemporary Economics > advertising research
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11 advertising research
English-russian dctionary of diplomacy > advertising research
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12 Advertising Research Foundation
орг.сокр. ARF рекл., амер. Фонд рекламных исследований [исследований рекламы\] (некоммерческое объединение рекламодателей, рекламных агентств, средств рекламы и университетов США, занимающееся контролем за исследованиями в области средств массовой информации и научными работами по рекламе и маркетингу)Англо-русский экономический словарь > Advertising Research Foundation
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13 Advertising Research Foundation
1) Общая лексика: Фонд исследований в области рекламы, Фонд исследований рекламы2) Кино: Фонд рекламных исследований3) Реклама: Фонд рекламных исследований (некоммерческое объединение рекламодателей, рекламных агентств, средств рекламы и университетов США), Фонд рекламных исследований США4) Майкрософт: Ассоциация рекламных исследований (ARF)Универсальный англо-русский словарь > Advertising Research Foundation
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14 Advertising Research Foundation
Abbreviation: ARFУниверсальный русско-английский словарь > Advertising Research Foundation
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15 Advertising Research Tools
Business: ARTУниверсальный русско-английский словарь > Advertising Research Tools
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16 Advertising Research Foundation
English-Russian media dictionary > Advertising Research Foundation
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17 Advertising Research Foundation
Фонд рекламных исследований (некоммерческое объединение рекламодателей, рекламных агентств и университетов США, имеющее целью всемерное поощрение исследований эффективности рекламы)Англо-русский словарь промышленной и научной лексики > Advertising Research Foundation
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18 Joint Industrial Committee for Television Advertising Research
Joint Industrial Committee for Television Advertising Research (JICTAR) (BE) S&M gemeinsamer Industrieausschuss für die Analyse von FernsehwerbungEnglisch-Deutsch Fachwörterbuch der Wirtschaft > Joint Industrial Committee for Television Advertising Research
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19 Canadian Advertising Research Foundation
Универсальный англо-русский словарь > Canadian Advertising Research Foundation
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20 Canadian Advertising Research Foundation
Mass media: CARFУниверсальный русско-английский словарь > Canadian Advertising Research Foundation
См. также в других словарях:
Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising Research Foundation — The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing the knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Research — This article is about the search for knowledge. For the suburb of Melbourne, Australia, see Research, Victoria. For the Wikipedia policy, see Wikipedia:Original research. For information on using Wikipedia for research, see Wikipedia:Researching… … Wikipedia
Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread … Wikipedia
advertising, influence of — Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… … Encyclopedia of contemporary British culture
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
Advertising Adstock — is a term coined by Simon Broadbent [Broadbent, S. (1979) One Way TV Advertisements Work , Journal of the Market Research Society Vol. 23 no.3.] to describe the prolonged or lagged effect of advertising on consumer purchase behavior. It is also… … Wikipedia
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Research In Motion Ltd. — Research In Motion Pour les articles homonymes, voir RIM. Logo de Research In Motion … Wikipédia en Français
Research in Motion — Pour les articles homonymes, voir RIM. Logo de Research In Motion … Wikipédia en Français